Podcast | Breaking down the 2021 50 Most Marketable Properties list
As SportsPro launches its list of the world’s 50 Most Marketable Properties in 2021, editor at large Eoin Connolly is joined by Adam Mitchell, SponsorPulse chief executive, to dive into some of the data behind the rankings.
Podcast | Breaking down the 2021 50 Most Marketable Brands list
As SportsPro launches its list of the world’s 50 Most Marketable Brands in 2021, editor at large Eoin Connolly is joined by Scott Tilton, co-founder and chief executive of data partner Hookit, to explore some of the key themes.
Greenfly insight | Why it’s time to turn to athletes in the search for social media marketability
Greenfly chief marketing officer, Tom Kuhr, says clubs need to lean into the social media power of their athletes to deliver social media success.
Zoomph insight | Inside the methodology of the 50 Most Marketable Athletes 2021
How is the 50 Most Marketable Athletes list decided? The short answer is a lot of smart data and clever analysis. Here, Zoomph’s director of strategic initiatives and business intelligence, Scott Lewis, lifts the lid on the data behind this year’s rankings.
Podcast | Breaking down the 2021 50 Most Marketable Athletes list
SportsPro digital editor, Tom Bassam, is joined by Greenfly chief executive, Daniel Kirschner, to break down the 50 Most Marketable Athletes list. Then, Zoomph’s director of business strategy, Scott Lewis, explains the methodology behind the rankings.