As SportsPro launches its list of the world’s 50 Most Marketable Properties in 2021, editor at large Eoin Connolly is joined by Adam Mitchell, SponsorPulse chief executive, to dive into some of the data behind the rankings. […]
As SportsPro launches its list of the world’s 50 Most Marketable Brands in 2021, editor at large Eoin Connolly is joined by Scott Tilton, co-founder and chief executive of data partner Hookit, to explore some of the key themes. […]
SportsPro digital editor, Tom Bassam, is joined by Greenfly chief executive, Daniel Kirschner, to break down the 50 Most Marketable Athletes list. Then, Zoomph’s director of business strategy, Scott Lewis, explains the methodology behind the rankings. […]
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