THE MOST COMPREHENSIVE ASSESSMENT OF ATHLETE MARKETABILITY
1
Lewis Hamilton
1
Lewis Hamilton
British,
40,
Motorsport
Persona Type: Cultural Icon
Marketability Score
96.03
Brand Strength
34.30/35
Total Addressable Market
31.73/35
Economics
30.00/30
2
Simone Biles
2
Simone Biles
American,
28,
Gymnastics
Persona Type: Cultural Icon
Marketability Score
95.20
Brand Strength
35.00/35
Total Addressable Market
33.60/35
Economics
26.60/30
3
Ilona Maher
3
Ilona Maher
American,
29,
Rugby
Persona Type: Niche Icon
Marketability Score
92.13
Brand Strength
32.20/35
Total Addressable Market
34.53/35
Economics
25.40/30
4
Stephen Curry
4
Stephen Curry
American,
37,
Basketball
Persona Type: Cultural Icon
Marketability Score
88.80
Brand Strength
30.10/35
Total Addressable Market
30.10/35
Economics
28.60/30
5
Cristiano Ronaldo
5
Cristiano Ronaldo
Portuguese,
40,
Soccer
Persona Type: Cultural Icon
Marketability Score
88.17
Brand Strength
25.43/35
Total Addressable Market
33.14/35
Economics
29.60/30
6
Neymar
6
Neymar
Brazilian,
33,
Soccer
Persona Type: Legacy Asset
Marketability Score
86.83
Brand Strength
24.97/35
Total Addressable Market
32.66/35
Economics
29.20/30
7
Caitlin Clark
7
Caitlin Clark
American,
23,
Basketball
Persona Type: Rising Star
Marketability Score
84.70
Brand Strength
31.27/35
Total Addressable Market
25.43/35
Economics
28.00/30
8
LeBron James
8
LeBron James
American,
40,
Basketball
Persona Type: Cultural Icon
Marketability Score
84.63
Brand Strength
28.70/35
Total Addressable Market
26.13/35
Economics
29.80/30
9
Giannis Antetokounmpo
9
Giannis Antetokounmpo
Greek,
30,
Basketball
Persona Type: Consistent Performer
Marketability Score
83.63
Brand Strength
34.77/35
Total Addressable Market
20.06/35
Economics
28.80/30
10
Coco Gauff
10
Coco Gauff
American,
21,
Tennis
Persona Type: Consistent Performer
Marketability Score
83.30
Brand Strength
33.60/35
Total Addressable Market
20.30/35
Economics
29.40/30
11
Robert Lewandowski
11
Robert Lewandowski
Polish,
37,
Soccer
Persona Type: Consistent Performer
Marketability Score
82.80
Brand Strength
30.57/35
Total Addressable Market
31.03/35
Economics
21.20/30
12
Rayssa Leal
12
Rayssa Leal
Brazilian,
17,
Skateboarding
Persona Type: Rising Star
Marketability Score
82.53
Brand Strength
32.90/35
Total Addressable Market
33.83/35
Economics
15.80/30
13
Kylian Mbappe
13
Kylian Mbappe
French,
26,
Soccer
Persona Type: Consistent Performer
Marketability Score
81.93
Brand Strength
24.50/35
Total Addressable Market
29.63/35
Economics
27.80/30
14
Vinicius Jr
14
Vinicius Jr
Brazilian,
25,
Soccer
Persona Type: Consistent Performer
Marketability Score
81.60
Brand Strength
23.33/35
Total Addressable Market
31.27/35
Economics
27.00/30
15
Novak Djokovic
15
Novak Djokovic
Serbian,
38,
Tennis
Persona Type: Cultural Icon
Marketability Score
81.00
Brand Strength
31.03/35
Total Addressable Market
24.97/35
Economics
25.00/30
16
Lionel Messi
16
Lionel Messi
Argentine,
38,
Soccer
Persona Type: Cultural Icon
Marketability Score
80.57
Brand Strength
24.27/35
Total Addressable Market
27.30/35
Economics
29.00/30
17
Jordan Chiles
17
Jordan Chiles
American,
24,
Gymnastics
Persona Type: Rising Star
Marketability Score
80.37
Brand Strength
26.60/35
Total Addressable Market
33.37/35
Economics
20.40/30
18
Carlos Alcaraz
18
Carlos Alcaraz
Spanish,
22,
Tennis
Persona Type: Consistent Performer
Marketability Score
79.53
Brand Strength
30.80/35
Total Addressable Market
21.93/35
Economics
26.80/30
19
Bukayo Saka
19
Bukayo Saka
British,
24,
Soccer
Persona Type: Consistent Performer
Marketability Score
78.93
Brand Strength
28.23/35
Total Addressable Market
28.70/35
Economics
22.00/30
20
Angel Reese
20
Angel Reese
American,
23,
Basketball
Persona Type: Consistent Performer
Marketability Score
77.70
Brand Strength
34.53/35
Total Addressable Market
17.97/35
Economics
25.20/30
21
Jannik Sinner
21
Jannik Sinner
Italian,
24,
Tennis
Persona Type: Rising Star
Marketability Score
77.37
Brand Strength
25.90/35
Total Addressable Market
24.27/35
Economics
27.20/30
22
Virat Kohli
22
Virat Kohli
Indian,
36,
Cricket
Persona Type: Consistent Performer
Marketability Score
76.83
Brand Strength
31.73/35
Total Addressable Market
17.50/35
Economics
27.60/30
23
Lamine Yamal
23
Lamine Yamal
Spanish,
18,
Soccer
Persona Type: Rising Star
Marketability Score
76.23
Brand Strength
24.73/35
Total Addressable Market
32.90/35
Economics
18.60/30
24
Noah Lyles
24
Noah Lyles
American,
28,
Track & Field
Persona Type: Consistent Performer
Marketability Score
76.10
Brand Strength
28.47/35
Total Addressable Market
21.23/35
Economics
26.40/30
25
Charles Leclerc
25
Charles Leclerc
Monegasque,
27,
Formula One
Persona Type: Consistent Performer
Marketability Score
75.03
Brand Strength
22.87/35
Total Addressable Market
26.36/35
Economics
25.80/30
26
Rebeca Andrade
26
Rebeca Andrade
Brazilian,
26,
Gymnastics
Persona Type: Consistent Performer
Marketability Score
74.93
Brand Strength
33.37/35
Total Addressable Market
34.76/35
Economics
6.80/30
27
Aryna Sabalenka
27
Aryna Sabalenka
Belarusian,
27,
Tennis
Persona Type: Consistent Performer
Marketability Score
73.67
Brand Strength
34.07/35
Total Addressable Market
14.00/35
Economics
25.60/30
28
Harry Kane
28
Harry Kane
British,
32,
Soccer
Persona Type: Consistent Performer
Marketability Score
73.37
Brand Strength
30.33/35
Total Addressable Market
19.84/35
Economics
23.20/30
29
Flau’jae Johnson
29
Flau’jae Johnson
American,
21,
Basketball
Persona Type: Niche Icon
Marketability Score
72.30
Brand Strength
29.63/35
Total Addressable Market
27.07/35
Economics
15.60/30
30
Raphinha
30
Raphinha
Brazilian,
28,
Soccer
Persona Type: Consistent Performer
Marketability Score
71.23
Brand Strength
24.03/35
Total Addressable Market
29.40/35
Economics
17.80/30
31
A’ja Wilson
31
A’ja Wilson
American,
29,
Basketball
Persona Type: Consistent Performer
Marketability Score
70.33
Brand Strength
27.53/35
Total Addressable Market
18.20/35
Economics
24.60/30
32
Marcus Rashford
32
Marcus Rashford
British,
27,
Soccer
Persona Type: Controversial Figure
Marketability Score
69.77
Brand Strength
26.83/35
Total Addressable Market
23.34/35
Economics
19.60/30
33
Katie Ledecky
33
Katie Ledecky
American,
28,
Swimming
Persona Type: Consistent Performer
Marketability Score
69.27
Brand Strength
22.40/35
Total Addressable Market
18.67/35
Economics
28.20/30
34
Achraf Hakimi
34
Achraf Hakimi
Moroccan,
26,
Soccer
Persona Type: Controversial Figure
Marketability Score
68.67
Brand Strength
28.93/35
Total Addressable Market
27.54/35
Economics
12.20/30
35
Sunisa Lee
35
Sunisa Lee
American,
22,
Gymnastics
Persona Type: Rising Star
Marketability Score
68.40
Brand Strength
28.00/35
Total Addressable Market
35.00/35
Economics
5.40/30
36
Alexia Putellas
36
Alexia Putellas
Spanish,
31,
Soccer
Persona Type: Consistent Performer
Marketability Score
67.20
Brand Strength
29.87/35
Total Addressable Market
14.93/35
Economics
22.40/30
37
Jessica Long
37
Jessica Long
American,
33,
Parasport
Persona Type: Consistent Performer
Marketability Score
66.90
Brand Strength
32.43/35
Total Addressable Market
11.67/35
Economics
22.80/30
38
Paige Bueckers
38
Paige Bueckers
American,
24,
Basketball
Persona Type: Rising Star
Marketability Score
66.60
Brand Strength
20.07/35
Total Addressable Market
28.93/35
Economics
17.60/30
39
Rohit Sharma
39
Rohit Sharma
Indian,
30,
Cricket
Persona Type: Consistent Performer
Marketability Score
64.73
Brand Strength
23.10/35
Total Addressable Market
14.23/35
Economics
27.40/30
40
Iga Swiatek
40
Iga Swiatek
Polish,
24,
Tennis
Persona Type: Consistent Performer
Marketability Score
64.13
Brand Strength
33.83/35
Total Addressable Market
10.50/35
Economics
19.80/30
41
Lando Norris
41
Lando Norris
British,
25,
Motorsport
Persona Type: Consistent Performer
Marketability Score
63.57
Brand Strength
21.00/35
Total Addressable Market
27.77/35
Economics
14.80/30
42
Sky Brown
42
Sky Brown
British,
17,
Skateboarding
Persona Type: Rising Star
Marketability Score
63.53
Brand Strength
29.40/35
Total Addressable Market
30.33/35
Economics
3.80/30
43
Mohamed Salah
43
Mohamed Salah
Egyptian,
33,
Soccer
Persona Type: Consistent Performer
Marketability Score
62.43
Brand Strength
29.17/35
Total Addressable Market
17.28/35
Economics
16.00/30
44
Rodrygo
44
Rodrygo
Brazilian,
24,
Soccer
Persona Type: Consistent Performer
Marketability Score
59.53
Brand Strength
12.13/35
Total Addressable Market
26.60/35
Economics
20.80/30
45
Jamal Musiala
45
Jamal Musiala
German,
22,
Soccer
Persona Type: Consistent Performer
Marketability Score
59.03
Brand Strength
15.40/35
Total Addressable Market
26.83/35
Economics
16.80/30
46
Beth Mead
46
Beth Mead
British,
30,
Soccer
Persona Type: Niche Icon
Marketability Score
58.60
Brand Strength
25.20/35
Total Addressable Market
23.80/35
Economics
9.60/30
47
Breanna Stewart
47
Breanna Stewart
American,
31,
Basketball
Persona Type: Consistent Performer
Marketability Score
57.73
Brand Strength
26.37/35
Total Addressable Market
15.16/35
Economics
16.20/30
48
Leon Marchand
48
Leon Marchand
French,
23,
Swimming
Persona Type: Rising Star
Marketability Score
57.40
Brand Strength
17.50/35
Total Addressable Market
34.30/35
Economics
5.60/30
49
Dani Olmo
49
Dani Olmo
Spanish,
27,
Soccer
Persona Type: Consistent Performer
Marketability Score
55.60
Brand Strength
11.43/35
Total Addressable Market
30.57/35
Economics
13.60/30
50
Travis Kelce
50
Travis Kelce
American,
36,
American Football
Persona Type: Legacy Asset
Marketability Score
55.50
Brand Strength
9.80/35
Total Addressable Market
21.70/35
Economics
24.00/30