1
Simone Biles
1
Simone Biles
American,
27
Gymnastics
Marketability score
96.16
Brand strength
35/35
Total Addressable Market
31.55/35
Economics
29.61/30
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2
Vinicius Junior
2
Vinicius Junior
Brazilian,
24
Soccer
Marketability score
91.52
Brand strength
33.39/35
Total Addressable Market
32.47/35
Economics
25.66/30
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3
LeBron James
3
LeBron James
American,
39
Basketball
Marketability score
91.26
Brand strength
33.62/35
Total Addressable Market
31.78/35
Economics
25.86/30
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4
Caitlin Clark
4
Caitlin Clark
American,
22
Basketball
Marketability score
90.26
Brand strength
26.25/35
Total Addressable Market
35/35
Economics
29.01/30
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5
Lionel Messi
5
Lionel Messi
Argentine,
37
Soccer
Marketability score
89.67
Brand strength
27.63/35
Total Addressable Market
33.62/35
Economics
28.42/30
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6
Rebeca Andrade
6
Rebeca Andrade
Brazilian,
25
Gymnastics
Marketability score
86.19
Brand strength
34.08/35
Total Addressable Market
23.49/35
Economics
28.62/30
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7
Kylian Mbappe
7
Kylian Mbappe
French,
25
Soccer
Marketability score
85.63
Brand strength
25.10/35
Total Addressable Market
34.08/35
Economics
26.45/30
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8
Ilona Maher
8
Ilona Maher
American,
28
Rugby
Marketability score
84.60
Brand strength
33.85/35
Total Addressable Market
29.24/35
Economics
21.51/30
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9
Cristiano Ronaldo
9
Cristiano Ronaldo
Portuguese,
39
Soccer
Marketability score
84.31
Brand strength
23.95/35
Total Addressable Market
34.31/35
Economics
26.05/30
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10
Katie Ledecky
10
Katie Ledecky
American,
27
Swimming
Marketability score
84.27
Brand strength
28.78/35
Total Addressable Market
27.86/35
Economics
27.63/30
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11
Lewis Hamilton
11
Lewis Hamilton
British,
39
Formula One
Marketability score
83.65
Brand strength
26.48/35
Total Addressable Market
29.93/35
Economics
27.24/30
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12
Travis Kelce
12
Travis Kelce
American,
35
Football
Marketability score
83.06
Brand strength
23.26/35
Total Addressable Market
33.16/35
Economics
26.64/30
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13
Coco Gauff
13
Coco Gauff
American,
20
Tennis
Marketability score
82.5
Brand strength
31.78/35
Total Addressable Market
20.72/35
Economics
30/30
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14
Noah Lyles
14
Noah Lyles
American,
27
Track & Field
Marketability score
81.88
Brand strength
30.86/35
Total Addressable Market
33.85/35
Economics
17.17/30
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15
Sunisa Lee
15
Sunisa Lee
American,
21
Gymnastics
Marketability score
81.68
Brand strength
31.09/35
Total Addressable Market
26.71/35
Economics
23.88/30
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16
Paige Bueckers
16
Paige Bueckers
American,
22
Basketball
Marketability score
81.18
Brand strength
25.33/35
Total Addressable Market
27.63/35
Economics
28.22/30
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17
Neymar
17
Neymar
Brazilian,
32
Soccer
Marketability score
80.11
Brand strength
23.72/35
Total Addressable Market
31.32/35
Economics
25.07/30
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18
Novak Djokovic
18
Novak Djokovic
Serbian,
37
Tennis
Marketability score
80.04
Brand strength
33.16/35
Total Addressable Market
24.18/35
Economics
22.70/30
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19
Jude Bellingham
19
Jude Bellingham
British,
21
Soccer
Marketability score
79.91
Brand strength
26.94/35
Total Addressable Market
30.86/35
Economics
22.11/30
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20
Stephen Curry
20
Stephen Curry
American,
36
Basketball
Marketability score
79.84
Brand strength
28.55/35
Total Addressable Market
23.26/35
Economics
28.03/30
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21
Breanna Stewart
21
Breanna Stewart
American,
30
Basketball
Marketability score
79.05
Brand strength
30.63/35
Total Addressable Market
23.95/35
Economics
24.47/30
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22
Kelsey Plum
22
Kelsey Plum
American,
30
Basketball
Marketability score
78.78
Brand strength
29.93/35
Total Addressable Market
31.09/35
Economics
17.76/30
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23
Alex Morgan
23
Alex Morgan
American,
35
Soccer
Marketability score
77.92
Brand strength
29.47/35
Total Addressable Market
18.65/35
Economics
29.80/30
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24
Beth Mead
24
Beth Mead
British,
29
Soccer
Marketability score
77.41
Brand strength
32.93/35
Total Addressable Market
15.66/35
Economics
28.82/30
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25
A’ja Wilson
25
A’ja Wilson
American,
28
Basketball
Marketability score
76.94
Brand strength
21.64/35
Total Addressable Market
33.39/35
Economics
21.91/30
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26
Angel Reese
26
Angel Reese
American,
22
Basketball
Marketability score
76.85
Brand strength
15.20/35
Total Addressable Market
32.24/35
Economics
29.41/30
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27
Virat Kohli
27
Virat Kohli
Indian,
35
Cricket
Marketability score
76.09
Brand strength
18.42/35
Total Addressable Market
30.63/35
Economics
27.04/30
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28
Sabrina Ionescu
28
Sabrina Ionescu
American,
26
Basketball
Marketability score
75.88
Brand strength
21.41/35
Total Addressable Market
30.39/35
Economics
24.08/30
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29
Carlos Alcaraz
29
Carlos Alcaraz
Spanish,
21
Tennis
Marketability score
74.99
Brand strength
29.24/35
Total Addressable Market
28.78/35
Economics
16.97/30
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30
Harry Kane
30
Harry Kane
British,
31
Soccer
Marketability score
74.87
Brand strength
28.32/35
Total Addressable Market
21.88/35
Economics
24.67/30
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31
Max Verstappen
31
Max Verstappen
Dutch,
26
Formula One
Marketability score
74.80
Brand strength
27.86/35
Total Addressable Market
24.64/35
Economics
22.30/30
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32
Aitana Bonmati
32
Aitana Bonmati
Spanish,
26
Soccer
Marketability score
74.24
Brand strength
34.31/35
Total Addressable Market
17.04/35
Economics
22.89/30
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33
Charles Leclerc
33
Charles Leclerc
Monegasque,
26
Formula One
Marketability score
73.78
Brand strength
28.09/35
Total Addressable Market
29.70/35
Economics
15.99/30
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34
Rafael Nadal
34
Rafael Nadal
Spanish,
38
Tennis
Marketability score
73.20
Brand strength
32.24/35
Total Addressable Market
22.80/35
Economics
18.16/30
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35
Kevin Durant
35
Kevin Durant
American,
36
Basketball
Marketability score
72.14
Brand strength
30.16/35
Total Addressable Market
23.03/35
Economics
18.95/30
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36
Patrick Mahomes
36
Patrick Mahomes
American,
29
Football
Marketability score
70.47
Brand strength
31.55/35
Total Addressable Market
14.05/35
Economics
24.87/30
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37
Lando Norris
37
Lando Norris
British,
24
Formula One
Marketability score
68.78
Brand strength
18.65/35
Total Addressable Market
29.01/35
Economics
21.12/30
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38
Aryna Sabalenka
38
Aryna Sabalenka
Belarusian,
26
Tennis
Marketability score
68.09
Brand strength
32.47/35
Total Addressable Market
20.03/35
Economics
15.59/30
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39
Lucy Bronze
39
Lucy Bronze
British,
32
Soccer
Marketability score
67.92
Brand strength
20.49/35
Total Addressable Market
21.18/35
Economics
26.25/30
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40
Marcus Rashford
40
Marcus Rashford
British,
26
Soccer
Marketability score
67.40
Brand strength
24.64/35
Total Addressable Market
20.26/35
Economics
22.5/30
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41
Lamine Yamal
41
Lamine Yamal
Spanish,
17
Soccer
Marketability score
66.72
Brand strength
15.43/35
Total Addressable Market
32.93/35
Economics
18.36/30
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42
Smriti Mandhana
42
Smriti Mandhana
Indian,
28
Cricket
Marketability score
66.57
Brand strength
27.40/35
Total Addressable Market
11.74/35
Economics
27.43/30
Want to see the full list?
43
Jayson Tatum
43
Jayson Tatum
American,
26
Basketball
Marketability score
65.70
Brand strength
25.79/35
Total Addressable Market
22.34/35
Economics
17.57/30
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44
Victor Osimhen
44
Victor Osimhen
Nigerian,
25
Soccer
Marketability score
64.15
Brand strength
24.18/35
Total Addressable Market
26.94/35
Economics
13.03/30
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45
Erling Haaland
45
Erling Haaland
Norwegian,
24
Soccer
Marketability score
64.02
Brand strength
22.80/35
Total Addressable Market
17.73/35
Economics
23.49/30
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46
Oscar Piastri
46
Oscar Piastri
Australian,
23
Formula One
Marketability score
63.45
Brand strength
19.57/35
Total Addressable Market
29.47/35
Economics
14.41/30
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47
Jannik Sinner
47
Jannik Sinner
Italian,
23
Tennis
Marketability score
62.76
Brand strength
29.70/35
Total Addressable Market
28.32/35
Economics
4.74/30
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48
Naomi Osaka
48
Naomi Osaka
Japanese,
26
Tennis
Marketability score
62.67
Brand strength
32.70/35
Total Addressable Market
6.68/35
Economics
23.29/30
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49
Mikaela Shiffrin
49
Mikaela Shiffrin
American,
29
Alpine Ski
Marketability score
62.07
Brand strength
34.77/35
Total Addressable Market
0.46/35
Economics
26.84/30
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50
Iga Swiatek
50
Iga Swiatek
Polish,
23
Tennis
Marketability score
61.84
Brand strength
34.54/35
Total Addressable Market
7.37/35
Economics
19.93/30
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