1
Simone Biles
1
Simone Biles
American,
27
Gymnastics
Marketability score
96.16
Brand strength
35/35
Total Addressable Market
31.55/35
Economics
29.61/30
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2
Vinicius Junior
2
Vinicius Junior
Brazilian,
24
Soccer
Marketability score
91.52
Brand strength
33.39/35
Total Addressable Market
32.47/35
Economics
25.66/30
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3
LeBron James
3
LeBron James
American,
39
Basketball
Marketability score
91.26
Brand strength
33.62/35
Total Addressable Market
31.78/35
Economics
25.86/30
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4
Caitlin Clark
4
Caitlin Clark
American,
22
Basketball
Marketability score
90.26
Brand strength
26.25/35
Total Addressable Market
35/35
Economics
29.01/30
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5
Lionel Messi
5
Lionel Messi
Argentine,
37
Soccer
Marketability score
89.67
Brand strength
27.63/35
Total Addressable Market
33.62/35
Economics
28.42/30
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6
Rebeca Andrade
6
Rebeca Andrade
Brazilian,
25
Gymnastics
Marketability score
86.19
Brand strength
34.08/35
Total Addressable Market
23.49/35
Economics
28.62/30
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7
Kylian Mbappe
7
Kylian Mbappe
French,
25
Soccer
Marketability score
85.63
Brand strength
25.10/35
Total Addressable Market
34.08/35
Economics
26.45/30
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8
Ilona Maher
8
Ilona Maher
American,
28
Rugby
Marketability score
84.60
Brand strength
33.85/35
Total Addressable Market
29.24/35
Economics
21.51/30
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9
Cristiano Ronaldo
9
Cristiano Ronaldo
Portuguese,
39
Soccer
Marketability score
84.31
Brand strength
23.95/35
Total Addressable Market
34.31/35
Economics
26.05/30
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10
Katie Ledecky
10
Katie Ledecky
American,
27
Swimming
Marketability score
84.27
Brand strength
28.78/35
Total Addressable Market
27.86/35
Economics
27.63/30
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11
Lewis Hamilton
11
Lewis Hamilton
British,
39
Formula One
Marketability score
83.65
Brand strength
26.48/35
Total Addressable Market
29.93/35
Economics
27.24/30
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12
Travis Kelce
12
Travis Kelce
American,
35
Football
Marketability score
83.06
Brand strength
23.26/35
Total Addressable Market
33.16/35
Economics
26.64/30
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13
Coco Gauff
13
Coco Gauff
American,
20
Tennis
Marketability score
82.5
Brand strength
31.78/35
Total Addressable Market
20.72/35
Economics
30/30
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14
Noah Lyles
14
Noah Lyles
American,
27
Track & Field
Marketability score
81.88
Brand strength
30.86/35
Total Addressable Market
33.85/35
Economics
17.17/30
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15
Sunisa Lee
15
Sunisa Lee
American,
21
Gymnastics
Marketability score
81.68
Brand strength
31.09/35
Total Addressable Market
26.71/35
Economics
23.88/30
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16
Paige Bueckers
16
Paige Bueckers
American,
22
Basketball
Marketability score
81.18
Brand strength
25.33/35
Total Addressable Market
27.63/35
Economics
28.22/30
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17
Neymar
17
Neymar
Brazilian,
32
Soccer
Marketability score
80.11
Brand strength
23.72/35
Total Addressable Market
31.32/35
Economics
25.07/30
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18
Novak Djokovic
18
Novak Djokovic
Serbian,
37
Tennis
Marketability score
80.04
Brand strength
33.16/35
Total Addressable Market
24.18/35
Economics
22.70/30
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19
Jude Bellingham
19
Jude Bellingham
British,
21
Soccer
Marketability score
79.91
Brand strength
26.94/35
Total Addressable Market
30.86/35
Economics
22.11/30
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20
Stephen Curry
20
Stephen Curry
American,
36
Basketball
Marketability score
79.84
Brand strength
28.55/35
Total Addressable Market
23.26/35
Economics
28.03/30
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21
Breanna Stewart
21
Breanna Stewart
American,
30
Basketball
Marketability score
79.05
Brand strength
30.63/35
Total Addressable Market
23.95/35
Economics
24.47/30
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22
Kelsey Plum
22
Kelsey Plum
American,
30
Basketball
Marketability score
78.78
Brand strength
29.93/35
Total Addressable Market
31.09/35
Economics
17.76/30
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23
Alex Morgan
23
Alex Morgan
American,
35
Soccer
Marketability score
77.92
Brand strength
29.47/35
Total Addressable Market
18.65/35
Economics
29.80/30
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24
Beth Mead
24
Beth Mead
British,
29
Soccer
Marketability score
77.41
Brand strength
32.93/35
Total Addressable Market
15.66/35
Economics
28.82/30
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25
A’ja Wilson
25
A’ja Wilson
American,
28
Basketball
Marketability score