Ahead of the release of its latest 50 Most Marketable Athletes list, SportsPro teamed up with NorthStar Solutions Group to create the most comprehensive assessment of athlete marketability in the sports industry. NorthStar president Chris Collins explains the logic and the process that underpins this year’s updated ranking methodology. […]
Tag: NorthStar Solutions Group
Podcast | Who is the most marketable athlete on the planet today?
The SportsPro team are joined by MKTG’s Amar Singh and NorthStar president Chris Collins to discuss the key talking points to emerge from this year’s 50 Most Marketable Athletes list. […]