Roger Breum, Hookit’s head of marketing, delves into the data science, sporting events, and fan engagement behind this year’s brand rankings. […]
Hookit Insight | What makes the 50 Most Marketable Brands?
Category: Brands
NorthStar Insight | Analysing the 2021 SportsPro 50 Most Marketable Brands list
Frank Gregory, social media intelligence practice lead at NorthStar Solutions Group, deep dives into this year’s 50 Most Marketable Brands list to identify what these brands are doing outside of their sports sponsorships that make them so marketable to the sports industry. […]
