About: Tom Malkin
Posts by Tom Malkin:
- Why a sport’s marketability is driven by the interplay among its brand stakeholdersPosted on inAthletes&Analysis
- Why we’re applying a market research lens to SportsPro’s 50 Most Marketable AthletesPosted on inAthletes&Analysis
- Why qualitative research is vital when measuring athlete marketabilityPosted on inAthletes&Analysis
