Hookit Report: Chasing Sponsorship Value

This report from Hookit dives into the methodology used to rank the brands, the trends in sponsorship including the impact of Covid-19, and how to use the data as a sports marketer.
In addition, to a look at where the value comes from in the world of sports, the report breaks down the metrics inside four key industries: apparel and accessories; automotive, beverage, as well as financial services. Each sections contains tips on how to evaluate, benchmark, and optimise your sponsorship portfolio.