{"id":5236,"date":"2022-10-18T10:05:27","date_gmt":"2022-10-18T09:05:27","guid":{"rendered":"https:\/\/50mm.sportspromedia.com\/?p=5236"},"modified":"2022-10-18T10:24:39","modified_gmt":"2022-10-18T09:24:39","slug":"sam-kerr-50-most-marketable-athletes-wsl-chelsea","status":"publish","type":"post","link":"https:\/\/50mm.sportspro.com\/analysis\/2022\/sam-kerr-50-most-marketable-athletes-wsl-chelsea\/","title":{"rendered":"Skills to pay the bills: Why soccer star Sam Kerr is a marketer\u2019s dream"},"content":{"rendered":"\t\t
The only soccer player to have won the golden boot in three different domestic leagues, the 29-year-old forward boasts all-time scoring records for Australia and in America\u2019s National Women\u2019s Soccer League (NWSL), as well as for three of the teams she has represented at club level. Last season she led the scoring chart for a second successive season in England\u2019s Women\u2019s Super League (WSL), her 20 league goals firing Chelsea to a fifth domestic crown, in addition to helping them retain the FA Cup.<\/p>\n
Except for the pandemic-hit 2020 season, Kerr has scored 30 goals or more every year since 2017. But she is not only a prolific goal machine with a trademark backflip celebration to boot. Her prowess on the field has earned the Perth-born striker widespread recognition among fans and journalists and a glut of individual accolades, including five MVP awards and a Medal of the Order of Australia (OAM) for services to soccer.<\/p>\n
Indeed, as her ranking of ninth in SportsPro\u2019s latest list of the world\u2019s 50 Most Marketable Athletes<\/a> reveals, this tenacious talent is now firmly established among the most sought-after individuals in elite sport.<\/p>\n Represented by A&V Sports, a boutique agency whose client roster includes fellow soccer star Ada Hegerberg, Kerr boasts personal endorsement deals with Nike, EA Sports and Mastercard. That relatively modest portfolio smacks of untapped potential, not least since Kerr has fast become a flag-bearer for women\u2019s soccer.<\/p>\n For Nike, her boot sponsor and apparel partner, Kerr has appeared in major advertising campaigns, including \u2018Dream Crazier\u2019, which positioned her alongside the likes of Serena Williams and Megan Rapinoe, and \u2018Dream Further\u2019, a video spot intended to inspire young female soccer fans ahead of the France 2019 Fifa Women\u2019s World Cup.<\/p>\n In July<\/a>, EA Sports announced that she would become the first female soccer player to grace the cover of its ultra-popular FIFA video game franchise. In a move she herself described as \u201can honour and a dream come true\u201d, Kerr now serves as the face of the title’s ‘Ultimate’ edition, as well as appearing on the more widely available standard edition in Australia and New Zealand.<\/span>Face of the game<\/strong><\/h3>\n
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