{"id":4958,"date":"2022-10-12T08:30:14","date_gmt":"2022-10-12T07:30:14","guid":{"rendered":"https:\/\/50mm.sportspromedia.com\/?p=4958"},"modified":"2022-10-18T11:28:27","modified_gmt":"2022-10-18T10:28:27","slug":"podcast-who-is-the-most-marketable-athlete-on-the-planet-today","status":"publish","type":"post","link":"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/","title":{"rendered":"Podcast | Who is the most marketable athlete on the planet today?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4958\" class=\"elementor elementor-4958\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-218352e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"218352e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38d5d590\" data-id=\"38d5d590\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12a1ef3d elementor-widget elementor-widget-text-editor\" data-id=\"12a1ef3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Who is the most marketable athlete on the planet today? What makes one athlete more marketable than another? How should the term \u2018marketability\u2019 be defined? What do brands look for when aligning with an athlete?<\/strong><\/p>\n<p>SportsPro has been asking itself such questions every year since it first released its annual ranking of the world\u2019s 50 Most Marketable Athletes in 2010. The process of answering them has sparked some interesting debates and a constant reevaluation of what it means to be marketable at any given time.<\/p>\n<p>In this special episode of the SportsPro Podcast, released to coincide with the 13<sup>th<\/sup> edition of SportsPro\u2019s 50 Most Marketable Athletes list, our team breaks down some of the key trends and talking points to emerge from the 2022 ranking with the help of Amar Singh, senior vice president of content and communications at MKTG.<\/p>\n<p>We also hear from Chris Collins, the president at NorthStar Solutions Group, whose updated data-driven methodology determined the 2022 rankings, making this year\u2019s list the most comprehensive assessment of athlete marketability ever produced<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7c8a72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7c8a72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29dd0f4\" data-id=\"29dd0f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc9bf7a elementor-widget elementor-widget-html\" data-id=\"fc9bf7a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2ZOffR5UcT27ic7Qhukh0f?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The SportsPro team are joined by MKTG&#8217;s Amar Singh and NorthStar president Chris Collins to discuss the key talking points to emerge from this year&#8217;s 50 Most Marketable Athletes list. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/\">Read More&#8230;<\/a><\/p>\n<p><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":11,"featured_media":5144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,38],"tags":[106,122,123],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast | Who is the most marketable athlete on the planet today? - SportsPro&#039;s 50 Most Marketable<\/title>\n<meta name=\"description\" content=\"The SportsPro team are joined by MKTG&#039;s Amar Singh and NorthStar president Chris Collins to discuss the key talking points to emerge from this year&#039;s 50 Most Marketable Athletes list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast | Who is the most marketable athlete on the planet today? - SportsPro&#039;s 50 Most Marketable\" \/>\n<meta property=\"og:description\" content=\"The SportsPro team are joined by MKTG&#039;s Amar Singh and NorthStar president Chris Collins to discuss the key talking points to emerge from this year&#039;s 50 Most Marketable Athletes list.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/\" \/>\n<meta property=\"og:site_name\" content=\"SportsPro&#039;s 50 Most Marketable\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-12T07:30:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T10:28:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/50mm.sportspro.com\/wp-content\/uploads\/2022\/10\/50MM-Pod-1000-\u00d7-600px-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SportsPro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SportsPro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/\"},\"author\":{\"name\":\"SportsPro\",\"@id\":\"https:\/\/50mm.sportspro.com\/#\/schema\/person\/ff3dccb26f29083b20e24e00356d5823\"},\"headline\":\"Podcast | Who is the most marketable athlete on the planet today?\",\"datePublished\":\"2022-10-12T07:30:14+00:00\",\"dateModified\":\"2022-10-18T10:28:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/\"},\"wordCount\":182,\"publisher\":{\"@id\":\"https:\/\/50mm.sportspro.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/50mm.sportspro.com\/wp-content\/uploads\/2022\/10\/50MM-Pod-1000-\u00d7-600px-6.png\",\"keywords\":[\"50MM\",\"MKTG\",\"NorthStar Solutions Group\"],\"articleSection\":[\"Athletes\",\"Analysis\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/\",\"url\":\"https:\/\/50mm.sportspro.com\/analysis\/2022\/podcast-who-is-the-most-marketable-athlete-on-the-planet-today\/\",\"name\":\"Podcast | Who is the most marketable athlete on the planet today? - 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