{"id":3433,"date":"2021-10-18T08:00:25","date_gmt":"2021-10-18T07:00:25","guid":{"rendered":"https:\/\/50mm.sportspromedia.com\/?p=3433"},"modified":"2021-10-18T08:04:47","modified_gmt":"2021-10-18T07:04:47","slug":"sponsorpulse-rankg-2021-50-most-marketable-properties","status":"publish","type":"post","link":"https:\/\/50mm.sportspro.com\/analysis\/2021\/sponsorpulse-rankg-2021-50-most-marketable-properties\/","title":{"rendered":"SponsorPulse Insight | How 2021\u2019s 50 Most Marketable Properties were ranked"},"content":{"rendered":"\t\t
After a turbulent 18 months managing the challenges of the Covid-19 pandemic, the sports industry is finally rebounding with a greater sense a security. Although no league, team, or event has escaped unscathed, this trying period has demonstrated the resilience of many sport properties, and their partners, across the globe.
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In the face of growing uncertainty, properties were forced to manage an incredibly complex sociopolitical environment which saw them adapt schedules daily, create new competition formats, develop new methods of fan engagement, establish new content distribution deals, and add new partners to their portfolios. They were managing this all while also having to ensure the health and safety of the athletes, staff and fans. <\/p>\n
In a time where marketers have been asked to \u2018sharpen the pencil\u2019 and deliver a positive return on their investments, the need for transparent and unbiased data has never been greater. <\/p>\n
When considering the trend of long-term, eight-figure sponsorship deals there are some particularly valid questions that need to be answered:<\/p>\n
The best way start addressing these is through consumer insight. <\/p>\n
Consumer insight can guide a property\u2019s growth, as well as highlighting how it is faring next to key competitors within and beyond sport. It can help identify where the biggest opportunities lie geographically and demographically, as well as what sponsorship category or which prospective brand stands to gain the most from a partnership.<\/p>\n
Similarly, consumer data can guide brands on what sponsorship properties offer the greatest opportunity based on geographic, demographic and category or brand-based behaviors. It can also help measure and quantify the opportunity to ensure sound investment decisions are being made. <\/p>\n