1
Lionel Messi
1
Lionel Messi
Argentine,
36
Soccer
Marketability score
94.81
Brand strength
30.46/35
Total Addressable Market
44.35/45
Economics
20.00/20
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2
LeBron James
2
LeBron James
American,
38
Basketball
Marketability score
92.75
Brand strength
34.83/35
Total Addressable Market
38.08/45
Economics
19.84/20
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3
Alex Morgan
3
Alex Morgan
American,
34
Soccer
Marketability score
92.32
Brand strength
33.99/35
Total Addressable Market
45.00/45
Economics
13.33/20
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4
Giannis Antetokounmpo
4
Giannis Antetokounmpo
Greek,
28
Basketball
Marketability score
90.53
Brand strength
34.33/35
Total Addressable Market
39.38/45
Economics
16.83/20
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5
Megan Rapinoe
5
Megan Rapinoe
American,
38
Soccer
Marketability score
90.14
Brand strength
32.31/35
Total Addressable Market
41.32/45
Economics
16.51/20
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6
Mikaela Shiffrin
6
Mikaela Shiffrin
American,
28
Alpine Ski
Marketability score
89.91
Brand strength
34.66/35
Total Addressable Market
44.13/45
Economics
11.11/20
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7
Lewis Hamilton
7
Lewis Hamilton
British,
38
Motorsport
Marketability score
89.81
Brand strength
34.16/35
Total Addressable Market
36.13/45
Economics
19.52/20
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8
Simone Biles
8
Simone Biles
American,
26
Gymnastics
Marketability score
89.48
Brand strength
35.00/35
Total Addressable Market
38.29/45
Economics
16.19/20
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9
Kylian Mbappe
9
Kylian Mbappe
French,
24
Soccer
Marketability score
89.00
Brand strength
29.28/35
Total Addressable Market
40.67/45
Economics
19.05/20
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10
Max Verstappen
10
Max Verstappen
Dutch,
25
Motorsport
Marketability score
88.22
Brand strength
32.81/35
Total Addressable Market
37.00/45
Economics
18.41/20
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11
Novak Djokovic
11
Novak Djokovic
Serbian,
35
Tennis
Marketability score
87.96
Brand strength
27.26/35
Total Addressable Market
41.97/45
Economics
18.73/20
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12
Coco Gauff
12
Coco Gauff
American,
19
Tennis
Marketability score
87.95
Brand strength
31.97/35
Total Addressable Market
43.92/45
Economics
12.06/20
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13
Stephen Curry
13
Stephen Curry
American,
35
Basketball
Marketability score
87.09
Brand strength
31.63/35
Total Addressable Market
36.56/45
Economics
18.89/20
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14
Naomi Osaka
14
Naomi Osaka
Japanese,
25
Tennis
Marketability score
84.98
Brand strength
34.50/35
Total Addressable Market
34.62/45
Economics
15.87/20
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15
Lucy Bronze
15
Lucy Bronze
British,
31
Soccer
Marketability score
83.34
Brand strength
33.15/35
Total Addressable Market
43.05/45
Economics
7.14/20
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16
Robert Lewandowski
16
Robert Lewandowski
Polish,
35
Soccer
Marketability score
82.96
Brand strength
30.96/35
Total Addressable Market
38.51/45
Economics
13.49/20
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17
Leah Williamson
17
Leah Williamson
British,
26
Soccer
Marketability score
81.63
Brand strength
27.09/35
Total Addressable Market
43.27/45
Economics
11.27/20
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18
Aryna Sabalenka
18
Aryna Sabalenka
Belarusian,
25
Tennis
Marketability score
81.60
Brand strength
26.08/35
Total Addressable Market
44.57/45
Economics
10.95/20
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19
Angel Reese
19
Angel Reese
American,
21
Basketball
Marketability score
80.56
Brand strength
26.25/35
Total Addressable Market
44.78/45
Economics
9.52/20
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20
Alphonso Davies
20
Alphonso Davies
Canadian,
22
Soccer
Marketability score
79.98
Brand strength
31.47/35
Total Addressable Market
33.75/45
Economics
14.76/20
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21
Emma Raducanu
21
Emma Raducanu
British,
20
Tennis
Marketability score
79.58
Brand strength
24.74/35
Total Addressable Market
42.62/45
Economics
12.22/20
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22
Harry Kane
22
Harry Kane
British,
30
Soccer
Marketability score
79.34
Brand strength
31.13/35
Total Addressable Market
29.64/45
Economics
18.57/20
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23
Beth Mead
23
Beth Mead
British,
28
Soccer
Marketability score
79.15
Brand strength
26.92/35
Total Addressable Market
41.75/45
Economics
10.48/20
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24
Alexia Putellas
24
Alexia Putellas
Spanish,
29
Soccer
Marketability score
78.94
Brand strength
27.93/35
Total Addressable Market
43.70/45
Economics
7.30/20
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25
Lando Norris
25
Lando Norris
British,
23
Motorsport
Marketability score
78.91
Brand strength
21.03/35
Total Addressable Market
40.89/45
Economics
16.98/20
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26
Bukayo Saka
26
Bukayo Saka
British,
22
Soccer
Marketability score
78.56
Brand strength
27.76/35
Total Addressable Market
36.35/45
Economics
14.44/20
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27
Cristiano Ronaldo
27
Cristiano Ronaldo
Portuguese,
38
Soccer
Marketability score
78.26
Brand strength
19.86/35
Total Addressable Market
38.73/45
Economics
19.68/20
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28
Charles Leclerc
28
Charles Leclerc
Monegasque,
25
Motorsport
Marketability score
78.23
Brand strength
20.87/35
Total Addressable Market
39.59/45
Economics
17.78/20
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29
Rory McIlroy
29
Rory McIlroy
Northern Irish,
34
Golf
Marketability score
77.82
Brand strength
22.72/35
Total Addressable Market
40.02/45
Economics
15.08/20
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30
Olivia Dunne
30
Olivia Dunne
American,
20
Gymnastics
Marketability score
77.75
Brand strength
29.95/35
Total Addressable Market
42.40/45
Economics
5.40/20
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31
Neymar
31
Neymar
Brazilian,
31
Soccer
Marketability score
76.23
Brand strength
15.48/35
Total Addressable Market
41.54/45
Economics
19.21/20
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32
Luis Suarez
32
Luis Suarez
Uruguayan,
32
Soccer
Marketability score
75.95
Brand strength
25.58/35
Total Addressable Market
38.94/45
Economics
11.43/20
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33
Erling Haaland
33
Erling Haaland
Norwegian,
23
Soccer
Marketability score
75.94
Brand strength
22.88/35
Total Addressable Market
35.91/45
Economics
17.14/20
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34
Thiago Silva
34
Thiago Silva
Brazilian,
34
Soccer
Marketability score
75.55
Brand strength
23.22/35
Total Addressable Market
39.16/45
Economics
13.17/20
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35
Travis Kelce
35
Travis Kelce
American,
33
Football
Marketability score
75.53
Brand strength
30.63/35
Total Addressable Market
33.32/45
Economics
11.59/20
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36
Son Heung-Min
36
Son Heung-Min
South Korean,
36
Soccer
Marketability score
75.45
Brand strength
27.43/35
Total Addressable Market
35.48/45
Economics
12.54/20
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37
Smriti Mandhana
37
Smriti Mandhana
Indian,
27
Cricket
Marketability score
74.78
Brand strength
32.64/35
Total Addressable Market
37.21/45
Economics
4.92/20
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38
Valentina Shevchenko
38
Valentina Shevchenko
Kyrgyzstani,
35
MMA
Marketability score
74.33
Brand strength
32.98/35
Total Addressable Market
37.86/45
Economics
3.49/20
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39
Mohamed Salah
39
Mohamed Salah
Egyptian,
31
Soccer
Marketability score
73.88
Brand strength
31.80/35
Total Addressable Market
27.48/45
Economics
14.60/20
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40
Marcus Rashford
40
Marcus Rashford
British,
25
Soccer
Marketability score
73.82
Brand strength
27.60/35
Total Addressable Market
28.13/45
Economics
18.10/20
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41
Rafael Nadal
41
Rafael Nadal
Spanish,
37
Tennis
Marketability score
73.42
Brand strength
25.75/35
Total Addressable Market
29.42/45
Economics
18.25/20
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42
Hardik Pandya
42
Hardik Pandya
Indian,
29
Cricket
Marketability score
73.26
Brand strength
30.79/35
Total Addressable Market
28.34/45
Economics
14.13/20
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43
Petra Kvitova
43
Petra Kvitova
Czech,
33
Tennis
Marketability score
72.90
Brand strength
33.82/35
Total Addressable Market
32.88/45
Economics
6.19/20
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44
Chloe Kim
44
Chloe Kim
American,
23
Snowboarding
Marketability score
72.86
Brand strength
33.65/35
Total Addressable Market
31.59/45
Economics
7.62/20
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45
Patrick Mahomes
45
Patrick Mahomes
American,
27
Football
Marketability score
72.31
Brand strength
31.30/35
Total Addressable Market
24.66/45
Economics
16.35/20
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46
Mapi Leon
46
Mapi Leon
Spanish,
24
Soccer
Marketability score
71.60
Brand strength
28.27/35
Total Addressable Market
41.11/45
Economics
2.22/20
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47
Sam Kerr
47
Sam Kerr
Australian,
29
Soccer
Marketability score
71.50
Brand strength
29.78/35
Total Addressable Market
32.67/45
Economics
9.05/20
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48
Eileen Gu
48
Eileen Gu
Chinese,
21
Freestyle Skiing
Marketability score
71.44
Brand strength
33.49/35
Total Addressable Market
32.24/45
Economics
5.71/20
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49
Sydney McLaughlin-Levrone
49
Sydney McLaughlin-Levrone
American,
24
Track & Field
Marketability score
71.42
Brand strength
28.44/35
Total Addressable Market
39.81/45
Economics
3.17/20
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50
Ons Jabeur
50
Ons Jabeur
Tunisian,
29
Tennis
Marketability score
71.29
Brand strength
25.07/35
Total Addressable Market
37.64/45
Economics
8.57/20
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