THE MOST COMPREHENSIVE ASSESSMENT OF ATHLETE MARKETABILITY
Now in its 16th year, SportsPro's annual 50 Most Marketable Athletes ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced evaluation model that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.
In collaboration with NorthStar Solutions Group, our robust and multi-dimensional methodology has been developed to provide the most comprehensive assessment of athlete marketability in the sports industry. We blend extensive data from a range of sources, social media monitoring, cultural trend analysis, economic valuations, and expert insights to bring you this definitive list of the Most Marketable Athletes of 2025.
TOP 50 MOST MARKETABLE ATHLETES
# 1-10
Click on the athletes to dive deeper into their ranking.
# 11-50
11
Robert Lewandowski
12
Rayssa Leal
13
Kylian Mbappe
14
Vinicius Jr
15
Novak Djokovic
16
Lionel Messi
17
Jordan Chiles
18
Carlos Alcaraz
19
Bukayo Saka
20
Angel Reese
21
Jannik Sinner
22
Virat Kohli
23
Lamine Yamal
24
Noah Lyles
25
Charles Leclerc
26
Rebeca Andrade
27
Aryna Sabalenka
28
Harry Kane
29
Flau’jae Johnson
30
Raphinha
31
A’ja Wilson
32
Marcus Rashford
33
Katie Ledecky
34
Achraf Hakimi
35
Sunisa Lee
36
Alexia Putellas
37
Jessica Long
38
Paige Bueckers
39
Rohit Sharma
40
Iga Swiatek
41
Lando Norris
42
Sky Brown
43
Mohamed Salah
44
Rodrygo
45
Jamal Musiala
46
Beth Mead
47
Breanna Stewart
48
Leon Marchand
49
Dani Olmo
